Australia: Airport Advertising

Airport Overviews

Advertising Locations:

• Australia: Sydney International Airport

Notes:

• Australia’s Sydney Airport is a world-class facility which echos the excitement and vibrancy of the city. Adshel in conjunction with APN Outdoor were awarded advertisers rights at Sydney Airport in 2005. Adshel manages all internal advertising opportunities within Sydney’s International terminal (T1).

Airport Demographics

Sydney Airport
Worldwide airport rank:	32 (15 outside USA)
Monthly passengers:	2,200,000
Annual Passengers - Total:	28,760,000
Annual passengers - International:	9,786,000
Annual Passengers - Domestic:	18,974,000

Advertising Products Offered (alphabetical)

Baggage

Built to target key locations situated on the Baggage Carousels.

In addition, key sites located at the entrance to customs and banner opportunities targeting passengers once passing through customs.

• This campaign stretches across both the One World and Star Alliance Baggage Reclaim areas.
• There are 14 baggage carousel and eight baggage bulkhead advertising opportunities.

Bulkheads

High quality displays in departures landside, targeting departing passengers and their entourage.

Key locations including check in areas and up to and including Immigration.

Navigator Digital LCD Indoor Network

An LCD digital network has now launched in the airside departure areas at Sydney International Airport (T1).

The Navigator Digital LCD network is strategically positioned to reach all departing passengers particularly the business traveller en route to airport lounges, providing a final chance to reach consumers at the point of purchase.

The network will carry a limited number of advertisers with category exclusivity. In addition to advertising, the digital screens display relevant travel information to attract passenger attention and encourage consumer engagement.

Promotional Display Stands

Promotional display stand agreements are made on an ad-hoc bases that varies according to location and demands of the direct promotion.

Wall Mounts

Targeting the departing passengers past Immigration points, spending on average more than 1.5hrs in the departure areas.

Also built around large format advertising signage along the arrivals piers of both the One World (Pier B) and Star Alliance (Pier C) terminals.

All campaigns include opportunities to sponsor key areas of the arrivals piers.

Provides a dominant and singular branding presence in the departure and arrival precincts.

Wallwraps

Innovative wall wraps provide advertisers with an opportunity to brand their message in a large impact format.

Specially built in various internal areas around the airport.

Contact Information

James Hudson
Account Manager
Airport / Business Development | ADSHEL
The Forum Level 11, 205 Pacific Highway, St Leonards NSW 2065
t: (+612) 8425 7206 | m: 0413 118238| f: (+612) 8425 7222
e: james.hudson@adshel.com.au | w: www.adshel.com.au

Website:

www.sydneyairport-media.com