United Kingdom: Airport Advertising

Airport Overviews

Advertising Locations:

• Birmingham International Airport

Notes:

• Birmingham International Airport is the 6th largest UK airport
• 2nd busiest airport outside of London
• 3rd UK charter airport
• 74.5% ABC1 socio-economic group

Airport Demographics

Passenger Statistics
Total passengers 2007:	9,232,822
Change in % to 2006:	+0.9%
International - Scheduled:	5,217,811
International - Charter:	2,465,151
Domestic:	1,549,860
Male:	51%
Female:	49%
Business vs. Leisure:	22%:78%
Airlines:	38*
Destinations:	141*
Most Popular Destinations:	1) Dublin, 2) Amsterdam, 3) Edinburgh, 4) Dubai, 5) Palma
* Figures shown represent totals for calendar year 2007 (encompassing summer and winter seasons and any duration of service)

Advertising Products Offered (alphabetical)

4 Sheets

• A campaign of 22 backlit 4 sheet panels located on exterior side of Terminal 1 & Terminal 2
• Targets 100% departures & arrivals
• Clients creative will ‘brand’ the airport and light up the whole frontage of the airport in their corporate colours

6 Sheets

• An excellent campaign of back-illuminated 6 sheet panels designed to target both departures and arrivals
• Tailor-made campaigns to suit all client requirements
• Departures: Located in pre-departures arena, departure lounge & exterior road crossings.
• Arrivals: Located in baggage reclaim halls, meeters & greeters concourse, exterior road crossings

96 / 48 Sheet Lightboxes/Gantry Exteriors

• Interior 96 sheets located in departure areas across both terminals
• High visibility - Sites are highly impactful and dominate the public and passenger areas with a significant dwell time
• Close to the skyrail link to the National Exhibition centre
• 48 sheets are located on the approach and exit roads to the airport
• Highly visible with all vehicular traffic - 88.6% of passengers travel to the airport by car

Bespoke Lightboxes

• Built to target key locations across the whole airport - sizes vary throughout
• Sites are located in both Terminal 1 & Terminal 2; targeting departing & arriving passengers
• Most sites are located in significant dwell areas with passengers present PROMOTIONAL STANDS for up to 1.5 hours

Promotional Stands

• Promotional opportunities can be one day to one year, varying from a small pop-up stand to a car placement
• Locations depend on the requirements of the promotion and airport approval

"Sponsorship of" wallwraps

• Innovative banners provide advertisers an opportunity to brand their message
• Examples include: short-stay car park, Lamp post banners on approach & exit roads and sponsorship of wall wraps

Contact Information

Donna Edson
Product Manager
Birmingham International Airport
Birmingham B26 3QJ
Tel: +44 (0) 121 782 5073

Website:

www.clearchannel.co.uk/adshel/BIA

www.bhx.co.uk