Birmingham International Airport - UK
Airport Overviews
Advertising Locations:
- Birmingham International Airport
Notes:
- Birmingham International Airport is the 6th largest UK airport
- 2nd busiest airport outside of London
- 3rd UK charter airport
- 74.5% ABC1 socio-economic group
Airport Demographics
| Passenger Statistics | |
| Total passengers 2008: | 9,634,959 |
| Change in % to 2007: | +4.4% |
| International - Scheduled: | 5,808,363 |
| International - Charter: | 2,347,191 |
| Domestic: | 1,479,405 |
| Male: | 51% |
| Female: | 49% |
| Business vs. Leisure: | 19% - 81% |
| Airlines: | 50* |
| Destinations: | 170* |
| Most Popular Destinations: | 1) Dublin, 2) Amsterdam, 3) Edinburgh, 4) Dubai, 5) Palma |
| * Figures shown represent totals for calendar year 2008 (encompassing summer and winter seasons and any duration of service) | |
Advertising Products Offered (alphabetical)
4 Sheets
- A campaign of 22 backlit 4 sheet panels located on exterior side of Terminal 1 & Terminal 2
- Targets 100% departures & arrivals
- Clients creative will ‘brand’ the airport and light up the whole frontage of the airport in their corporate colours
6 Sheets
- An excellent campaign of back-illuminated 6 sheet panels designed to target both departures and arrivals
- Tailor-made campaigns to suit all client requirements
- Departures: Located in pre-departures arena, departure lounge & exterior road crossings.
- Arrivals: Located in baggage reclaim halls, meeters & greeters concourse, exterior road crossings
96 / 48 Sheet Lightboxes/Gantry Exteriors
- Interior 96 sheets located in departure areas across both terminals
- High visibility - Sites are highly impactful and dominate the public and passenger areas with a significant dwell time
- Close to the skyrail link to the National Exhibition centre
- 48 sheets are located on the approach and exit roads to the airport
- Highly visible with all vehicular traffic - 88.6% of passengers travel to the airport by car
Bespoke Lightboxes
- Built to target key locations across the whole airport - sizes vary throughout
- Sites are located in both Terminal 1 & Terminal 2; targeting departing & arriving passengers
- Most sites are located in significant dwell areas with passengers present PROMOTIONAL STANDS for up to 1.5 hours
Promotional Stands
- Promotional opportunities can be one day to one year, varying from a small pop-up stand to a car placement
- Locations depend on the requirements of the promotion and airport approval
"Sponsorship of" wallwraps
- Innovative banners provide advertisers an opportunity to brand their message
- Examples include: short-stay car park, Lamp post banners on approach & exit roads and sponsorship of wall wraps
Contact Information
Donna Edson
Product Manager
Birmingham International Airport
Birmingham B26 3QJ
Tel: +44 (0) 121 782 2714
Website:
